Bet365 Partners with Elias Sports Bureau Ahead of UFC 306 and NFL Week 2

Ahead of a huge weekend of sports betting events headlined by UFC 306 and NFL Week 2, leading sportsbook Bet365 has announced a new partnership with Elias Sports Bureau, the world's foremost sports statistics group. The collaboration is set to elevate Bet365's offerings by integrating Elias' extensive statistical insights into the sportsbook’s betting products.

The integration of Elias’ data will support Bet365 in creating more informed betting markets, including popular sports and leagues such as the NFL, college football, MLB, NBA, and WNBA. For bettors looking to explore these opportunities, Elias’ insights will provide deeper context and historical data, making parlay building and other bets more dynamic.

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“For over 100 years, Elias Sports Bureau has maintained a sterling reputation in the sports statistics world,” said a Bet365 spokesperson. “We enthusiastically look forward to seamlessly integrating their expert insights to our already robust sportsbook products as we continue to create Never Ordinary offers for our customers.”

Joseph Gilston, President of Elias Sports Bureau, echoed this excitement, noting that the collaboration aims to deliver a more contextual and historical dimension to the betting experience. "Bet365 has been an amazing partner, and we look forward to engaging customers in a new way," Gilston said.

The partnership arrives just in time for the 2024 football season and will also be leveraged across Bet365's marketing channels, including social media and partner outreach.

This collaboration promises to set a new benchmark for data-driven sports betting, enhancing the Bet365 customer experience with trusted, high-quality insights.

About Bet365

Bet365 is a global leader in online sports betting, offering over 96 sports and more than 1,000,000 live streams to 100 million customers worldwide. Founded in Stoke-on-Trent, UK, the brand has expanded its reach globally and is known for pioneering In-Play betting.

About Elias Sports Bureau

Founded in 1913, Elias Sports Bureau is a trusted name in professional sports statistics, serving as the official statistician for leagues such as MLB, NFL, NBA, and more. Their data adds invaluable context and analysis to sports media and now, to the world of sports betting through their collaboration with Bet365.

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